29% of smartphones users access mobile video services. Visiongain expects that by 2016 at least 40% of smartphone customers will use mobile video. In addition, upcoming LTE technology will allow for significantly higher capacity at a lower cost per bit, leading to improved commercial viability of video services. This report quantifies mobile TV and video market, analyses the market drivers and the key market players and their strategies.
Mobile TV & Video: Market Drivers and Challenges Report 2011-2016examines the mobile TV and video landscape by exploring emerging trends in key geographical regions, supporting technologies and product portfolio. A continued aggressive growth in mobile data fuelled by video and application usage over faster networks and more powerful, user-friendly devices has created a burgeoning market for video on mobiles. We present a comprehensive business case for mobile TV & video through a value chain analysis and discuss monetisation strategies to improve revenues for operators.
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